When you are ready to take your brand to the next level, a brand story video is where to start. This is by far the most effective way to introduce yourself to your audience, share why are you passionate about what you do, show how much you care about the quality and care that goes into your product, and more. So many business owners hide behind their brand and website for many years without realizing their uniqueness is the super power. Showing yourself and the behind the scenes processes that go into place to create your services is the key to connecting with an audience that will be a raving fan for life.
If you are running ads, then you better start creating commercials. It has been proven over and over again that video ads get more engagement and convert more than photo or text only ads. Commercials show your services in action, demonstrate key features of your product, and explains how they can benefit from becoming a customer. Amp up your ads with commercials.
Testimonial videos are a power tool to help you in your sales process. Customers will be ready to buy when they hear directly from other customers why they were glad they chose you and what problem you helped them solve. Recruitment videos are testimonial videos of happy current and past employees that share how working for your company benefited their life. This will allow for future applicants to see if they are good fit for your company, which means better qualified applicants. Create a recruitment video and your HR director will forever be grateful.