Stand apart from your competition by showcasing your brand story video. This is by far the most effective way to introduce yourself to your audience, share why are you passionate about what you do, show how much you care about the quality and care that goes into your product, and more. So many business owners hide behind their brand and website for many years without realizing their uniqueness is the super power. Showing yourself and the behind the scenes processes that go into place to create your services is the key to connecting with an audience that will be a raving fan for life.
CTV commercials are your high quality, higher produced commercials for tv, website or youtube. If you plan on running ads on these platforms, then you better start creating CTV commercials. These types of commercials show your services in action, demonstrate key features of your product, and explains how they can benefit from becoming a customer in a formal production environment (unlike social media ads where the shoot is a bit more informal with a smaller team).
Campaign videos are a power tool to help you in your sales process. They show investors where you stand as a company, where you're headed and what you are working towards. Recruitment videos are testimonial videos of happy current and past employees that share how working for your company benefited their life. This will allow for future applicants to see if they are good fit for your company, which means better qualified applicants. Create a recruitment video and your HR director will forever be grateful.