Social media is meant to be… social! It’s for connection, communication, sharing emotions, educating, entertainment, spreading positivity into the world, and so on! It’s not a formula to hack for business – in fact, IG and FB are “smart” enough not to be fooled by any trickery.
Does IG favor accounts who post stories regularly? Yes. Does IG favor photo carousels over single photos? Yes. Does IG boost posts that have engagement? Yep! But it’s not IG you are trying to fool with following these tips, it’s people… and people can spot an ad from a mile away and they don’t like being sold to. And so you’re back to square one.
So instead of trying to sell them something – dig deep, find your why (why are you in the business you are in, what is your passion), and focus on relating to your audience.