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Address :
Serving Atlanta Metro area  | Located in Peachtree City, Ga
Email :
jon@southernlightcinema.com

Frequently Asked

Questions

Frequently asked questions

Sometimes you have questions! We have answers.

Hiring a creative agency can be overwhelming, and dare we say it… not fun for some. We want to make this easy for you to make your decision, so here are some common questions we get asked. If you don’t see your question here, please don’t hesitate to contact us for an answer.

Totally awesome. 

 

Oh, more practically you mean?  During the onboarding process with our clients, we will dive deep into your brand identity.  If you aren’t sure about your brand, we can help.  Once we feel like we have a grasp on who you are, what you do and why you do it, we’ll discuss how you want to communicate that.  

We’ll have a strategy session about your sales/marketing goals, brand authority goals and from this we’ll be able to determine what assets you need. 

Ideally, we work with our clients on a long term basis.  After all, we take a lot of effort and care to learn your brand.  We are routing for your success and consider ourselves as part of your team.  

 

Plus, marketing, sales and branding never stops, so we don’t think creative asset creation should stop after one project.

In short, yes. But there are several reasons why clients may not want to receive raw footage from a video production project:

 

File size: Raw footage can be very large, making it difficult to store and manage, especially for clients without a robust video editing setup.

 

Quality control: Raw footage may contain shots that are not usable or meet the desired quality standards. A professional video production company will typically edit the footage to remove any unusable shots, ensuring that the final product is of the highest quality.

 

Time-consuming: Raw footage can be time-consuming to review and edit, especially for clients who are not familiar with video production. By outsourcing the editing process to a professional, clients can save time and resources.

 

Lack of tools:Only professional video companies will have the computer speed, the graphics card, the plug-ins, LUTs and more, to be able to edit raw, ungraded footage. This can make it difficult for clients to take the footage and do a variety of edits on their own.

 

In conclusion, while clients may be tempted to request raw footage to save on costs or have more control over the final product, it is usually best to leave the editing process to the professionals. A professional video production company will ensure that the final product is of the highest quality, and that it effectively communicates the desired message to the target audience.

We use a variety of cameras depending on the location/needs for the shots, including: Canon C70’s, Canon C300, Black Magic Ursa, Red Komodo, and Arri Amira.  For drone work, we use the DJI Inspire 2.


For  those who don’t know much about cameras, these are beautiful 4k and 6k cinema cameras.

We will give an honest estimate of what can be accomplished within the budget parameters for smaller businesses. We will always have production quality in mind and never recommend something that we wouldn’t be proud to deliver. Typcially you can expect to pay between $2500 – $15k depending on the scope of work.

Yes, we offer special pricing for monthly content creation. These are built as a package to help you get the best output for the price for a 12 month contract.

There is massive proof that video content performs better than photo or text content.  More shares, more engagement, more exposure.  Not only that, but video explains your business better, introduces who you are better, demonstrators your product better, answers customer questions better, and gets people more excited than any photo or written content alone.  Video literally AMPS up your exposure and marketing efforts you are already putting into your business.

Our priority is our relationship with our clients. Integrity and respect are at the top of our values. We offer quick production turnaround and are located on the south side of Atlanta with easy access to the entire metro area.  Plus we think we’re pretty awesome and easy to work with!

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